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Your digital standards competence partner

We help the people who write, publish and apply technical standards, with expertise in standards, hands-on application support, and software built for people who have to get it right.

Who we are

TraCert is a German-Estonian technology group, founded in Tallinn in 2020 and operating from Berlin since 2021. We support standards departments and the users of standards platforms, and we build software for writing and finding standards.

Alongside our own products, we support the applications our customers already use, on their systems and against agreed service levels.

We are small by design and expert by necessity. In regulated industries, credibility comes from knowing the standards, not from headcount.

2020

Founded in Tallinn, Estonia

Berlin

Operational office for the whole group

3 entities

TraCert OÜ, TraCert Deutschland GmbH, TraCertDev OÜ

Aerospace first

Then defence and other regulated industries

A founder's word

TraCert, where Champions don't hide™

Not every outstanding person has an outstanding title. Some of the most valuable work happens quietly: solving the hard problem, sharing what you know, taking responsibility when nobody asked you to.

We believe these people deserve to be seen, encouraged and given room to grow. In our customers' teams first. In our own team. Among the people we build with. And among those nobody has looked at yet.

Bill Holler

Bill HollerFounder · Chairman, German Institute for Aerospace Standards (DIN NL) · Technical Director, ASD-STAN

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Expertise in standards.From the committees that write them.
Hands-on application support.For the people who work with them every day.
Software built for people who have to get it right.STAN-Works and STAN-Hub®.

From first draft to daily use

Each part covers one stage in the life of a standard. Strong on its own, stronger together.

1

Write

STAN-Works

Working groups draft standards and specifications together, with XML co-authoring, comments, ballots and approval workflows.

2

Find

STAN-Hub®

Professionals find the standards that matter to them, navigate the connections between them and understand what a change means.

3

Support

Standards Competence Services

Setup, training and first- and second-level support for the systems your teams already use.

What we do

Three service lines, one focus: people who can find, understand and apply the standards they work with.

Standards Competence Services

Setup, configuration, training and ongoing user support on customer systems, delivered against defined response times.

Standards management software

Platforms to author, approve, publish and distribute standards, specifications and technical regulations.

Consulting

Standards data management, and quality and information security management frameworks for regulated organisations.

Rooted in the standards community

Our software is built around aerospace standards, and our leadership works on the bodies that write them. That is why TraCert's products fit the rules instead of fighting them.

DIN NL

Our founder chairs the German Institute for Aerospace Standards, after 16 years chairing DIN Aerospace Standards.

ASD-STAN

Technical Director at the European standardisation body for aerospace.

stan-shop.org

We built the online standards store of ASD-STAN.

Our team

A small core team in Berlin, external specialists for security and audit, and development partners in Tallinn.

Bill Holler, Founder and Chief Executive Officer

Bill Holler

Founder and CEO

Chairman of the German Institute for Aerospace Standards (DIN NL); Technical Director at ASD-STAN; Country Ambassador Germany for ISECS.

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Max-Ole Casdorff, Chief Operating Officer

Max-Ole Casdorff

COO and Managing Director

Leads operations and delivery, quality and information security, and export control compliance. Managing Director of TraCert Deutschland GmbH.

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Primosch Poljanec, Commercial Director

Primosch Poljanec MBA, MA

Commercial Director

Leads marketing, sales and partnerships across aerospace, defence and the regulated industries we are opening next.

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Märgus Raim, Chief Software Architect

Märgus Raim

Chief Software Architect

Responsible for the architecture of the TraCert product platforms.

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Dr. Rainer Casdorff, Innovation and Strategy Consultant

Dr. Rainer Casdorff

Innovation and Strategy Consultant

Advises on innovation and strategic development.

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Adelina Krakowska, Corporate Affairs Manager

Adelina Krakowska

Corporate Affairs Manager

Supports customers in application management and consulting projects.

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David Kutleša, Project and Application Manager

David Kutleša

Project and Application Manager

Project and application management on customer systems.

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Döne Sancak, Project and Application Manager

Döne Sancak

Project and Application Manager

Project and application management on customer systems.

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Group structure

One holding, two subsidiaries, one team. All three companies work together from our operational office in Berlin.

Estonia · Holding

TraCert OÜ

Group parent. Holds the customer contracts and the management system.

Estonia · Subsidiary

TraCertDev OÜ

Software development arm, working on internal mandate for the group.

Germany · Subsidiary

TraCert Deutschland GmbH

Local market presence and contracting in Germany.

ISO 9001 and ISO/IEC 27001 certification in progress

Combined certification to ISO 9001:2015 and ISO/IEC 27001:2022 with MSECB, an IAS- and ACCREDIA-accredited certification body. Scope: user support and administration of applications on customer systems.

Internal auditCompleted, September 2026
Stage 1 document audit22 October 2026
Stage 2 on-site audit, Berlin26 to 27 November 2026

Memberships and ratings

  • Member of the German-Baltic Chamber of Commerce in Estonia, Latvia and Lithuania (AHK)
  • Member of the International Sanctions and Export Control Society (ISECS)
  • Strongest in Estonia 2024, credit rating AA (Creditinfo)

Locations

Berlin
Operational office for all group entitiesStresemannstraße 123, 10963 Berlin
Tallinn
Registered address of TraCert OÜAhtri 12 c/o ER-Hub, 10151 Tallinn, Estonia
Neumarkt in der Oberpfalz
Seat of TraCert Deutschland GmbHPaul-Keller-Str. 46, 92318 Neumarkt i.d.OPf.
Estonia
TraCert OÜ and TraCertDev OÜ are registered in the Estonian e-Business Register